service marketing

CoverNow is packaged and promoted under 2 different marketing concepts utilizing Upstream's expertise in mobile monetization and subscription management.
 

PREMIUM INSURANCE WITH FREE TRIAL

Monthly premiums ranging from as low as EUR 0,10 per day for post-paid and pre-paid.

  • Up to 4 tiers of premium insurance cover per month.
  • Smart billing for lower denominations & user charges.
  • Free service trial available to all subscribers.

 

LOYALTY INSURANCE WITH PREMIUM UP-SELLING

Free insurance. Cover levels subject to the amount of monthly top-ups. Up-selling Premium covers for increased benefits.

  • At zero cost for subscribers and the Mobile Operator.
  • Rewards users for topping up their phone.
  • Up-sells upgraded insurance bundles.